The game of chess has seen a number of attempts to make it on television, the best being The Master Game which ran on BBC from 1976 to 1982. Good, solid chess entertainment and instruction. Today we learn of a new TV series called American Chess Star featuring chess bitch Jennifer Shahade among others – a show aiming to compete in the crowded television “reality” genre. Apparently the show’s host will conduct players through several challenges, producing a winner. After watching the trailer below one might think the whole thing a hoax; after all, the atmosphere feels like a cross between Blue’s Clues and Pee Wee’s Playhouse. But the show is produced by the Xtreme Chess Champs, a group which certainly exists on Facebook and Twitter. Make up your own mind, but we rather hope this project confines itself to a series of obscure web episodes, the better to limit the embarrassment of all chess players.